Business Need and Opportunity

MISSION:

We’re in business to inspire more delightful and impactful running experiences by connecting people to the right tools.

VISION:

To create a better running experience for everyone

Our Enablers

PURPOSE:

Building better running experiences through a customized footwear assessment system.

VALUES:

Accessiblity, Educationa, Diversity, Inspiration.

GOALS:

Reduce the roadblock to novice runners, provide an accessible place to start their research, and generate a personalized footwear recommendation software

Our Strategic Focus Areas

LIFESTYLE:

To tap into the opportunity for our brand, our system is directed towards the average aspiring runner. We hope to encourage people to adopt a healthy lifestyle in their daily routine by removing the technical roadblocks. The running experience is more enjoyable and effective when you have shoes that fit your needs in style, comfort, and efficiency. Between the diverse brands, shoes terminology, add-on equipment, the content can be overwhelming. We are committed to reducing the stress and confusion that comes from picking the most effective, personalized, running equipment.

EDUCATION:

With the launch of our shoes recommendation system, we aspire to provide simplified explanations of all things running related. It seeks to break down the intimidating roadblock to running and provide accessible knowledge and sources. To ensure long-term results for our clients, we hope to excite and empower them by creating personalized recommendations. We also aspire to connect them to professionals and resources in the field for future reference.